Fulfillment Company US

Fulfillment Company US

Fulfillment Company US

The world of online commerce has created an entirely new method of competing with regards to sales in the modern age.  While the past had competition for products and services being represented within a specific geographic area where your business was located, the ability to conduct transactions online provided merchants with the ability to draw from a customer base that was not defined by the area surrounding your actual business.  By reducing the need to have a physical space to nearly nothing, and allowing merchants to lower costs on their products due to the elimination of those expenses, consumers quickly realized that they were able to purchase the exact same product that you find in your local store for a better price online, that product being delivered directly to your home or place of business by a carrier like FEDEX, UPS or the US mail.  The savings seen were worth more to consumers than the ability to have the product immediately, and the online shopping boom was born.  The competition shifted to being between online merchants, and was simply a price war.  Whichever merchant had the ability to provide the product for the cheapest prices got the sale the majority of the time, and online price aggregators like Google shopping only increased the focus on price.  Merchants in the online spaces now needed to find ways to reduce costs further in order to compete.

Foreign merchants are at a disadvantage to US companies when selling to US consumers because the proximity of the warehouse to the customer affects both shipping prices and delivery times.  A foreign business may be able to sell products at drastically reduced prices due to a number of factors, but those price reductions were generally counterbalanced by the shipping charges.  To get a product to a US consumer from an overseas warehouse took a long time and cost enough to make customers in the United States reconsider.  However through the advent of US fulfillment companies, foreign businesses can sell to US consumers through their websites and have those orders fulfilled through a warehouse positioned on US soil, near the customer.  An order can be placed through a company in Japan and fulfilled directly from inventory sitting in a warehouse in Las Vegas.  This provides those foreign companies to capitalize on the same shipping rates and times as their United States competitors, ultimately providing the same products for prices including shipping that are lower than domestic companies.

Fulfillment companies in the US have even more ability to position inventory within areas of the country that will strategically reduce shipping charges even more.  Through routing orders to either a west coast or an east cost warehouse depending on the position of the customer, the company can pay the absolute cheapest rates for transport and get the products to the consumers in the shortest possible times.  US fulfillment companies are a win win for both overseas merchants and US consumers alike, as the ultimate goal of paying the lowest price for a product drives the sales process.