Why Use A West Coast Fulfillment Center?
Do you sell to customers on the West Coast of the United States (or would like to?) If you do, then in order to get products delivered to these customers in the fastest and cheapest way possible is by having a warehouse that is located on the West Coast, near them.
Provide the Best Service to Your Customers with a West Coast Warehouse
Your customers want low shipping costs and fast delivery time. How does a west coast facility accomplish this?
Strategic positioning of your business is crucial to maximizing your profits by minimizing your shipping costs. Delivery times and charges are dictated by the amount of distance that must be traveled from the warehouse to the customer doorstep. So, if they are on the West Coast then you delivering from a West Coast warehouse will minimize both. You will be charged less for each West Cast delivery and that delivery will show up in less time than the typical five day ground transport time that is quoted as a failsafe by most delivery companies. If your customers expect the order in five days and it comes in three, you have a happy customer on your hands who will probably shop with you again.
Also, if you can minimize the shipping charges so that they can be covered by the prices that are charged for the products themselves (essentially offering free shipping) you are going to have a happy customer who will shop with you again. But how can you ship from a West Coast warehouse if your business doesn’t have an office there?
Use a 3rd Party Fulfillment Center
In order to position your inventory closer to your customers in the western part of the United States, it is wise to place inventory into a warehouse operated by a West Coast fulfillment company. This will allow for you to concentrate on business without worrying about the difficulties of managing a satellite location far away from your home office. The West Coast fulfillment center will receive the orders that are placed through your website by customers on the West Coast, and will route those orders appropriately. In addition, the third party warehouse will manage all aspects of the process from picking and packing the order as is specified, right down to making sure the order is delivered on time by the appropriate delivery service (USPS, FedEx, UPS). This allows for a higher level of service while reducing the amount of money paid for every order leaving the West Coast fulfillment center and traveling to a customer.
Ecommerce fulfillment companies like Ship My Orders operate from multiple warehouses in order to maximize customer experience. We have a warehouse in Las Vegas NV and one in Nashville TN (east coast). Both are located on strategic shipping routes, so we can ship your products from the location that is closest to each customer, on a customer-by-customer basis. If it is cheaper and shorter to ship from our West Coast warehouse to the customer, then that is the point of origin. Using this method, you can consistently provide the best customer service to your customers, the best shipping prices and the fastest delivery. That results in happy customers who order from you again, maximizing the sales to that demographic.