5 Best Ecommerce Platforms For Business Owners

5 Minutes Read

Ecommerce business owner working at a computer

You might notice ecommerce platforms are shifting from “optional” to “mandatory” for companies of all sizes with products to sell online. Sure, you can sell independently through a custom-built ecommerce website, but be prepared for the hefty development costs and technical headaches.

If you really want to scale your business and have liftoff, you need a third-party software application to act as the backbone of your online retail experience. Put another way, if you don’t use one of the best ecommerce platforms, it’s going to be really hard for you to compete online, especially in a post-pandemic world.


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Why Does The Ecommerce Platform Matter?

When you choose technology to build or augment an online store, you are putting a huge amount of trust in the company providing it. An ecommerce platform is a software application at the nexus of complex functions, such as inventory management, CRM, web design, mobile commerce, and analytics. A lot goes into building a dynamic and user-friendly interface to help you streamline how your business interacts with customers, clients, and employees.

The best ecommerce platforms have an intricate alchemy of pricing, features, customer service, convenience, and simplicity. The technology needs to offer features, such as the ability to list products, an SEO strategy that launches your product pages to the top of search engine results, shopping cart abandonment recovery, and seamless integration with a fulfillment center.


Our Recommendations For The Best Ecommerce Platforms

A challenge for business owners is finding the right technology that fits their needs. If you feel overwhelmed by the choices, pull up a chair. We’ve put together a guide detailing the pros and cons of the best ecommerce platforms to help you decide.



Shopify has been a dominant player in the ecommerce space for 15 years, powering more than 1.6 million retailers online from large multinational corporations like Budweiser to kitchen table operations. The all-in-one system provides all you need to build and promote your business online like templates, a payment processor, and email marketing tools. Plus, Shopify easily integrates with complementary services such as automatic order fulfillment. The subscription-based service is affordable starting at just $29/month after a free trial.


  • Extra simple setup with a straightforward and intuitive interface
  • Wide range of plans from basic to an enterprise-grade version of the platform for big corporations
  • Comprehensive point-of-sale (POS) functionality and accompanying hardware to sell online and in physical locations using the app
  • Shopping cart abandonment recovery tools available on all plans


  • Content editor doesn’t let you drag-and-drop to lay out text and images
  • Professional reporting feature is only available in higher-cost plans
  • Limitations on handling product variants and options
  • Key functionality often requires installation of an app


WooCommerce is a customizable ecommerce platform great for businesses that already have a site built through WordPress. Rather than starting over on a new platform, you can add the WooCommerce plugin to any existing WordPress site for easy selling. The platform is highly customizable due to its open source, meaning you can modify everything – add unlimited products and accept as many orders as you want. The basic plugin is free on a self-hosted WordPress site, but costs can add up when you factor in paid additional features, such as hosting, domain name registration, templates, and marketing.


  • Easy to install and configure on WordPress
  • Less of a learning curve if you’re already familiar with WordPress
  • Easily scalable with an abundant free and paid extensions marketplace to add features


  • Requires knowledge and proficiency in WordPress
  • Self-hosted which means you have to handle updates and maintenance
  • Design themes look a bit dated



BigCommerce is a cloud-based platform that lives up to its name, because it’s geared toward large volume sellers like Ben & Jerry’s and bigger small businesses. BigCommerce offers web hosting, international selling, SEO tools, and multichannel selling on social and third-party marketplaces so customers don’t have to buy directly from your store. The platform’s plans are free for 15 days and start from $29.95/month for unlimited products.


  • Flexible approach to product options
  • Offers third-party calculated shipping rates, even on entry-level plans
  • Makes it easy to sell in multiple currencies
  • Provides professional reporting functionality on all plans


  • There is a limit on online sales you can make. If you exceed a certain amount, you must upgrade your plan
  • Shopping cart abandonment recovery services are only offered on more premium plans
  • Most design templates cost between $150 and $300


You may only think of Square for payments on-the-go, but it transitioned to becoming a full ecommerce platform for merchants after purchasing the website building app Weebly in 2018. You can now set up electronic shopping through Square for only the cost of payment processing (2.9% + 30¢). You can upgrade to paid plans for more features and functionality, such as unlimited storage, third-party integration, custom URL, and analytics.


  • Setting up a digital marketplace on Square can be as inexpensive as you like, i.e. you can launch with no monthly fee
  • Automatically syncs the digital store with Square POS
  • In-house and on-demand delivery
  • Attractive design templates


  • No adjustable rates on shipping
  • Some features like fulfillment, shopping cart abandonment emails, and real-time shipping rate calculators are limited unless you pay for upgraded subscriptions
  • Account stability issues are common


Wix is a great option for small businesses, freelancers, and individual sellers. If you’re looking to build a website and include a shopping cart, Wix is the ticket. The powerful site builder doesn’t skimp on ecommerce features like order tracking, automated sales tax, and abandoned cart recovery. Similar to other platforms, Wix offers a free trial with paid subscriptions starting at $28/month for a basic plan.


  • Robust third-party app and extension marketplace
  • Interface is easy to use, with a drag-and-drop editor and mobile responsive templates
  • Lots of creative freedom and beautiful designs


  • Doesn’t alert you when inventory levels are running low, making it difficult to scale
  • Sales tools aren’t very sophisticated
  • Not enough control of editing on the backend of your website

Software Comparison at a glance


Feature Shopify Square BigCommerce WooCommerce Wix
Ease of Use Very user-friendly, intuitive UI User-friendly, simple setup Moderate, requires some learning Requires technical knowledge Very user-friendly, intuitive UI
Design Flexibility Wide range of templates, customizable Limited templates, basic customization Extensive templates, highly customizable Highly customizable with themes and plugins Good range of templates, customizable
Payment Options Multiple gateways, Shopify Payments Square Payments only Multiple gateways Multiple gateways integrates with many payment processors Multiple gateways, Wix Payments
E-commerce Features Extensive, scalable, robust apps Basic, good for small businesses Extensive, scalable, robust apps Highly flexible and scalable with plugins Basic to moderate, suitable for small to mid-sized businesses
Integrations 4000+ apps in the Shopify App Store Limited integrations 700+ apps, robust API Thousands of plugins and extensions 300+ apps in the Wix App Market
SEO Strong SEO capabilities Basic SEO tools Strong SEO capabilities Strong SEO capabilities, highly customizable Good SEO tools, not as advanced
Customer Support 24/7 support via phone, email, chat Limited support 24/7 support via phone, email, chat Community support, limited official support 24/7 support via phone, email, chat
Scalability Highly scalable for all business sizes Limited scalability Highly scalable for all business sizes Highly scalable, dependent on hosting Good scalability for small to mid-sized businesses
Hosting Hosted solution Hosted solution Hosted solution Self-hosted (requires separate hosting) Hosted solution


Final Verdict

  • Shopify: Ideal for businesses of all sizes seeking a robust, user-friendly platform with extensive e-commerce features. Perfect for those wanting a comprehensive solution with strong support and many integrations.

  • Square: Best for small businesses or startups needing a simple, cost-effective solution for both online and offline sales. Integrates well with Square's POS system but isn't as scalable or flexible as other options.

  • BigCommerce: Suitable for large businesses or those with complex needs, offering a highly scalable solution with extensive features and integrations.

  • WooCommerce: Perfect for those wanting complete control and customization over their online store. Requires technical knowledge and is highly scalable, ideal for those comfortable managing their own hosting.

  • Wix: Great for small to mid-sized businesses looking for an easy-to-use platform with good design flexibility. User-friendly but not as advanced or scalable as some other platforms.


Spend More Time Running Your Business – Let Us Handle Your Order Fulfillment Needs

Ultimately, the best ecommerce platforms help you reach the goals and objectives you have set for your business. Improving the quality of your ecommerce experience is an ongoing endeavor you shouldn’t have to journey alone. That’s where we have a part to play in propelling you forward.

While you’re focused on taking technology to the next level, we’ll take the stress out of fulfillment. If you plan to grow your business, contact Ship My Orders today and we’ll help you rise to the occasion.


Download the Ship My Orders Guide to Scaling Order Fulfillment

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Dan R.